http://ht-ht.facebookwkhpilnemxj7asaniu7vnjjbiltxjqhye3mhbshg7kx5tfyd.onion/business/help/355670007911605
For example, you can select Sales as your ad objective, but optimize for link clicks within an ad set. Note: You may need to set up a Meta Pixel or SDK to use some performance goals, such as value. These tools allow you to pass back web or app event data to Meta technologies. Types of performance goals Some performance goals are only available when you select a specific ad objective and conversion location, while other performance goals are available to more than one ad objective.